CScreen Shot 2018-05-22 at 1.05.08 PM copy.png

What are Bluetooth Beacons?

Google Nearby developer once said, "Just like lighthouses have helped sailors navigate the world for thousands of years, electronic beacons can be used to provide precise location and contextual cues to help you navigate the world."

Proximity marketing 4 U Bluetooth 5.0 Beacons transmits data via low-power radio waves. It communicates on a frequency of 2.45 gigahertz (actually between 2.402 GHz and 2.480 GHz, to be exact). This frequency band has been set aside by International Agreement for the use of Industrial, Scientific and Medical devices (ISM).

The beacon itself is simply a small, inconspicuous hardware device that is periodically sending out a signal which is basically intended to say, "here I am". It is designed to provide this signal to devices that enter its' operating range and are listening for the signal via Bluetooth Low Energy (also known as Bluetooth Smart or abbreviated as BLE). They are battery-powered and Utilize Nordic Semiconductor 5.0 BLE Chipsets to transmit to nearby devices. Their signal range can vary from 2 to 300 meters, dependent on obstructions, settings and battery power.

Proximity marketing 4 U Beacons can be so precise as to target a user standing in front of a particular product at a store, viewing a particular painting at a museum or sitting in a certain seat at an arena.

BLE allows for much lower power consumption than traditional Bluetooth because it allows devices to be connected without needing to send a continuous stream of data. In the specific case of Beacons, the device that 'hears' the beacon's signal doesn't actually 'connect' to the beacon, instead it simply records it contact with that beacon. For example, just as in the case of Wi-Fi networks, if you have Wi-Fi enabled on a mobile device and you get within range of a Wi-Fi network, that mobile device will recognize the Wi-Fi network and list it under it's available networks section, the beacon interaction fundamentally works the same way. This capability allows for a number of interesting interactions with consumers one amazing capability is to advertise a variety of messages to help your company grow.

Proximity marketing 4 U Beacons in their simplest sense are unaware of themselves or any devices around them; they merely transmit a signal that can be picked up by nearby smart devices. Once a device receives a signal from a beacon, it will connect to the internet and reference the beacon's ID, at which point appropriate data is then sent to the target device. While many beacons need a mobile app installed for the transmission to be successful, Proximity marketing 4 U beacon protocols do not require specially crafted apps, they only need Google Nearby Enabled to transmit a signal to the end user via Bluetooth.

Additionally, Proximity marketing 4 U Beacon’s Messages can be received on IPhone per a variety of Physical Web App’s, barring they are installed and the user has it activated.(This feature will be available in the next software update)

Why use Proximity marketing 4 U Beacons to advertise? 

Proximity marketing 4 U Beacons utilizes Eddystone Technology to send your advertising message to all android users within a certain proximity of your beacon depending on the signal strength you use. Using this special technology means that android users DON’T need to have an app in order to receive the URL and message you are broadcasting. Your message will automatically show up on their android phone via Google Nearby if their Bluetooth is enabled and they are within 300 meters of your beacon.

Android operating system recently crossed a major milestone. It now has more than 2 billion monthly active devices. Imagine how many people you can start advertising your product or service to everyday if you start using this cutting-edge technology Proximity marketing 4 U has to offer. According to SearchEngineWatch.Com beacon messages have triggered retail sales worth $44.4 billion in the US in 2016 alone and more than 42% of companies already have proximity marketing* in place. “Statistics predict that by the end of 2018, over 3.5 million beacons will be in use by retailers in the United States and 42 to 50 Billion Beacons are expected to be deployed worldwide by 2025”.

Proximity Marketing

roximity marketing* is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.

The location of a device may be determined by:

  • A cellular phone being in a particular cell
  • A Bluetooth or WiFi device being within range of a transmitter.
  • An Internet enabled device with GPS enabling it to request localized content from Internet servers.
  • A NFC enabled phone can read a RFID chip on a product or media and launch localized content from internet servers.

Communications may be further targeted to specific groups within a given location, for example content in tourist hot spots may only be distributed to devices registered outside the local area.

Communications may be both time and place specific, e.g. content at a conference venue may depend on the event in progress.

Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications, and advertising.