Discontinuing support for Android Nearby Notifications 

6th Dec 2018

Posted by Ritesh Nayak M, Product Manager

Three years ago Google created Nearby Notifications as a way for Android users to discover apps and content based on what is nearby. Our goal was to bring relevant and engaging content to users - to provide useful information proactively. Developers have leveraged this technology to let users know about free wifi nearby, provide guides while in a museum, and list transit schedules at bus stops. 

We've learned a lot building and launching Nearby Notifications. However, earlier this year, we noticed a significant increase in locally irrelevant and spammy notifications that were leading to a poor user experience. While filtering and tuning can help, in the end, we have a very high bar for the quality of content that we deliver to users, especially content that is delivered through notifications. Ultimately, we have determined these notifications did not meet that bar. As a result, we have decided to discontinue support for Nearby Notifications. We will stop serving Nearby Notifications on December 6th, 2018. 

What does it mean for Android users 

Android users will stop receiving Nearby Notifications. 

What does it mean for developers

On December 6th Google will stop delivering both Eddystone and Physical Web beacon notifications.

If you have beacons on our platform they will still work until Dec 6th 2018.

After that date all paid accounts will end.