6th Dec 2018
Posted by Ritesh Nayak M, Product Manager
Three years ago Google created Nearby Notifications as a way for Android users to discover apps and content based on what is nearby. Our goal was to bring relevant and engaging content to users - to provide useful information proactively. Developers have leveraged this technology to let users know about free wifi nearby, provide guides while in a museum, and list transit schedules at bus stops.
We've learned a lot building and launching Nearby Notifications. However, earlier this year, we noticed a significant increase in locally irrelevant and spammy notifications that were leading to a poor user experience. While filtering and tuning can help, in the end, we have a very high bar for the quality of content that we deliver to users, especially content that is delivered through notifications. Ultimately, we have determined these notifications did not meet that bar. As a result, we have decided to discontinue support for Nearby Notifications. We will stop serving Nearby Notifications on December 6th, 2018.
What does it mean for Android users
Android users will stop receiving Nearby Notifications.